Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 387

Real Estate Tools Real Estate Agent Open Houses 387

Housing Wire

FEBRUARY 9, 2024

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

Tools 411

Tools Real Estate Marketing Real Estate Agent 411

Housing Wire

OCTOBER 19, 2023

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. There are several categories of events. Events you create, promote, and manage yourself, events that you can sponsor which are created by others, and smaller get-togethers with select groups from your list.

Real Estate Agent 404

Real Estate Agent Real Estate Agents Open Houses 404

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. And thankfully, engaging with your audience has never been easier.

Real Estate 363

Real Estate Marketing Real Estate Agent Tools 363

Housing Wire

JULY 28, 2023

Demonstrate your values to customers Buyers and sellers want more than just transactional relationships with their agents. Participating in community service events can allow agents to showcase their commitments. Displaying involvement often resonates with clients who prioritize social responsibility.

Real Estate Agent 303

Real Estate Agent Real Estate Agents Clients 303

Housing Wire

OCTOBER 20, 2023

Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. Advertising on Zillow can put your website in front of millions of potential buyers and sellers. So what’s the easiest way to be consistent?

Real Estate 367

Real Estate Tools Open Houses Advertising 367

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. Clients are more likely to pick up the phone and call you after seeing your name on multiple mailers, business cards and signs.

Real Estate 310

Real Estate Tools Agents Real Estate Agent 310

Housing Wire

MAY 8, 2024

First, more buyers are using agents in 2023 than in 2003. Second, buyer agreements are not new. Reffkin added that he also believes agents will have to sell their brokerage firm’s value proposition to prospective clients if they want to gain their business. Reffkin’s confidence came from what he called “five facts.”

Agents 335

Agents Brokerage Real Estate Clients 335

Housing Wire

MARCH 13, 2024

The basis of the idea goes something like this: in today’s high-tech digital world, there exists abundant online resources whereby any buyer can review any property, compare any property value, draw an accurate opinion of any property value, and even reach out directly to sellers to negotiate a transaction. That’s a pretty big task.

Real Estate Agent 431

Real Estate Agent Real Estate Agents Sellers 431

Housing Wire

FEBRUARY 13, 2024

Don’t look at the names in your past client and sphere list and assume they would not do something. Life events happen. A question I love to ask potential sellers is “By when would you like your home sold to the right buyer?” It is all about meeting new clients and finding new customers. Things change.

Real Estate Agent 371

Real Estate Agent Real Estate Agents Open Houses 371

Housing Wire

MAY 6, 2024

From the moment an owner decides to put a house on the market, they draw into that event a series of people and services, beginning with the professionals they may hire to make repairs before even putting the house on the market. Is it having a happy client who will be a great reference? Is it closing on time?

Real Estate Agent 295

Real Estate Agent Real Estate Project Management Agents 295

Housing Wire

APRIL 22, 2024

Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. We negotiated to get the sellers the highest price possible. There are still plenty of buyers interested in this area. Many of us are in sellers’ markets with very low inventory.

Real Estate 334

Real Estate Open Houses Brokerage Real Estate Agent 334

Housing Wire

JANUARY 17, 2024

1 With over 12,000 Americans turning 65 every day in 2024, this burgeoning market will undoubtedly continue to bring more buyers and sellers to the table over the next decade. Recently, Interested Party Contributions (or seller concessions) have been allowed with HECM for Purchase loans.

Finance 418

Finance Real Estate Agent Real Estate Insurance 418

Housing Wire

NOVEMBER 15, 2023

The point being, there’s no consensus among real estate agents and brokers regarding what happens next, how the industry should respond or even how agents should talk to clients. Recent events have tarnished that image badly,” said a third Realtor. Many respondents said they are using buyer-broker agreements.

Realtors 367

Realtors Agents Real Estate Real Estate Agent 367

Housing Wire

MARCH 22, 2024

You work hard to serve clients and grow your business. Your home sellers and buyers research you online. Robust search functionality and optimization: RealTrends Verified elevates your brand in the places homebuyers and sellers look first. Your brand stands for something you are proud of and passionate about.

Brokerage 386

Brokerage Real Estate Agents Sellers 386

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 342

Real Estate Agents Real Estate Agent Clients 342

Housing Wire

MAY 3, 2024

The key difference between our business model and that of many of our peers is that our model incentivizes agents to help buyers and sellers reach their housing goals, while some other models have incentivized their agents to recruit other agents, many of whom are not productive.” annual decline in revenue to $78.3 million in Q1 2023.

Agents 324

Agents Real Estate Training Buyers 324

Housing Wire

OCTOBER 18, 2023

The second day of the trial for the Sitzer/Burnett bombshell class action buyer broker commission class action lawsuit included plenty of insights into how the plaintiffs are approaching what is expected to be a battle royal. When you reduce the commission, you reduce the incentive for that agent to bring a buyer to your house.

Agents 407

Agents Training Real Estate Real Estate Agent 407

Housing Wire

APRIL 15, 2024

HW: Value is a word that’s been thrown around a lot based on current industry events, what does that mean to you? The real estate professionals we serve count on us to provide holistic property data to power their tools, give them insights they can use to advise their clients, and help them do business.

Real Estate 378

Real Estate Business Agents Tools 378

Housing Wire

FEBRUARY 8, 2024

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

Real Estate Agent 366

Real Estate Agent Real Estate Agents Clients 366

Housing Wire

MAY 25, 2023

The platform grants authorized parties secure access to order status, documents, and milestones, catering to the demands of clients and all transaction participants. “ClosingsLIVE is a gamechanger app for SoftPro customers and the clients they serve,” Patrick Hempen , SoftPro’s chief customer officer, said.

Realtors 296

Realtors Agents Clients Real Estate 296

Housing Wire

FEBRUARY 14, 2024

If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+? How do you convince the sellers of $15 million homes to work with you? Visit Coffee & Contracts 2. Visit Agent Image 3.

Real Estate Agent 370

Real Estate Agent Real Estate Agents Luxury Properties 370

Housing Wire

MARCH 14, 2024

We have a sale in Broward County, the highest residential resale in that county, and that buyer came from a transaction in Hawaii years before. We had data in our platform that served up this person as a potential buyer, even though on the surface they wouldn’t look like a candidate for this house. SW: What keeps you up at night?

Real Estate 334

Real Estate Sellers Buyers Tools 334

Lamacchia Realty

FEBRUARY 9, 2023

The Award for Most Acquired Clients goes to the REALTOR who signed up the most buyers and/or sellers in the company during a given year. Cyndi achieved this feat by signing up an astounding 83 clients in 2022! Congratulations Cyndi on acquiring the Most Clients in 2022. In 2022, the award went to Cyndi Deshaies !

Clients 73

Clients Realtors Training Realty 73

Housing Wire

APRIL 25, 2024

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Real Estate 338

Real Estate Agents Open Houses Tools 338

Housing Wire

JANUARY 10, 2024

Community events. Success depends on how well (and how quickly) you can combine your own marketing skills with the right tools and support systems out there to help you convert leads into clients. SmartZip primarily benefits experienced listing agents, yet any agent willing to nurture seller leads can thrive with this platform.

Real Estate 323

Real Estate Real Estate Agent Tools Agents 323

Appraisal Buzz

AUGUST 16, 2021

Trying to meet deadlines, keep my clients informed, and put out a quality product in this busy market is enough to make my head spin. She had a mountain of offers and sent me a spreadsheet of them once she had obtained the ‘highest and best’ from all the potential buyers. But what offer will the seller accept $400,000.

Market Value 448

Market Value Buyers Appraisal Sellers 448

Housing Wire

NOVEMBER 2, 2023

These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales. Market Leader’s unique approach focuses on nurturing leads for long-term client relationships, so it’s great for a solo agent who’s just starting to build their email list.

Real Estate 345

Real Estate Real Estate Agent Tools Agents 345

McKissock

FEBRUARY 16, 2021

Each of your clients will have their own set of likes and dislikes. As a real estate professional, you should know how to tailor your approaches and strategies to suit your client’s wishes. Categorizing your client based on their motivations for buying is one of the best ways to help them find their dream home.

Buyers 94

Buyers Clients Real Estate Real Estate Agent 94

Housing Wire

JANUARY 12, 2023

In the first half, there was record low inventory and high buyer demand due to low interest rates. Mohtashami went further to say that sellers had too much power and the Federal Reserve was 100% correct in their action because we have to get back to a healthy real estate market.

Marketing 305

Marketing Inventory Real Estate Clients 305

Housing Wire

JANUARY 12, 2024

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation.

Real Estate 405

Real Estate Real Estate Agent Tools Agents 405

McKissock

APRIL 14, 2021

How many of your real estate clients have used you before in a home sale? A survey by the National Association of REALTORS® (NAR) said 91 percent of buyers would likely use the same real estate sales agent again or recommend them to a friend. Stay in touch with real estate clients. Send your real estate clients goodies.

Real Estate 86

Real Estate Clients Business Real Estate Agent 86

Raleigh Realty

FEBRUARY 4, 2022

What is Dual Agency in Real Estate and Should you Avoid it Most buyers and sellers are familiar with how listing agents and buyer’s agents work which leads us to the question of what is dual agency in real estate? My first transaction as a Real Estate Agent was as a dual agent representing both the buyer and the seller.

Real Estate 148

Real Estate Real Estate Agent Sellers Agents 148

CA Realty Training

MARCH 29, 2021

It’s important to know how to set up and maintain a good foundation with your clients. Listening is fundamental in creating a good working client relationship. Many agents are not in the habit of really listening to their client. Practicing this skill of active listening will give you insight to your client’s needs.

Client Relationships 59

Client Relationships Clients Real Estate Real Estate Agent 59

Housing Wire

JANUARY 25, 2024

While the exact mix of agent types you need will vary, this is a good starting point for most brokerages: Producing buyer’s agents: 65% Ideally, producing buyer’s agents should be the bulk of your recruiting efforts. A team or brokerage with nothing but producing buyer’s agents can still be highly profitable.

Real Estate Agent 370

Real Estate Agent Real Estate Agents Brokerage 370

Listing Spark

JUNE 21, 2022

The good news for sellers is that the Texas median list price is up over 18% YOY. These foreclosures will add inventory and options to the market for potential buyers. This time last year, it was almost a guarantee that you would be beating buyers off with a stick and looking through multiple offers after just one weekend.

Sellers 69

Sellers Housing Market Marketing Inventory 69

Housing Wire

DECEMBER 6, 2023

With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties. As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties.

Real Estate 355

Real Estate Agents Real Estate Agent Tools 355