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Opinion: How marketing automation saved an LO’s business

Housing Wire

But when it comes to marketing a real estate or mortgage lending business, people who have made a sale in the past often consider marketing automation a “nice to have.”. How marketing automation saved Mike’s business. Thanks to this technology, most of his customers and business partners didn’t even know he was sick.

Business 399
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Challenges and Opportunities in Appraising Mixed-Use Developments

Boston Appraisal

Mixed-use developments, which integrate residential, commercial, and sometimes industrial components within a single project, represent a modern approach to urban planning. Challenges in Appraising Mixed-Use Developments Complex Valuation Models : Mixed-use properties require appraisers to be adept in multiple valuation methods.

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Real Estate and Design Trends to Watch in 2024

Empire Appraisal Group

Real Estate and Design Trends to Watch in 2024 Design & Architecture , Design Trends By: Barbara Ballinger Source: [link] From ecosystem conservation to “new” darker neutrals in exterior paint, we look at the trends set to take hold in the industry this year. Land shortages make attached and stacked units smart choices.

Design 78
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FGMC COO on why leaders invest in their greatest asset: their people

Housing Wire

As Chief Operating Officer at First Guaranty Mortgage Corp , Sarah Gonzalez has modernized the FGMC brand, recruited top talent and implemented operational efficiencies that significantly reduce the cost per loan across all production channels. Sarah Gonzalez: After 25 years in the business, I have learned to adapt to change easily.

Investing 347
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New Black Knight portal offers access to APIs across the mortgage cycle

Housing Wire

Black Knight recently launched a web portal that enables clients, third-party providers and their developers to access the company’s application programming interfaces (APIs) across the mortgage life cycle. Servicing Digital, offered as an app or web design, enables customers to access their loan- and home-related information.

Mortgage 283
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From Forms to Reports: A Look at the UAD Overhaul

Appraisal Buzz

The original forms were designed before the digital age, to be completed on typewriters. Appraisal software companies have innovated the process of “filling out “these forms, but they are still constrained with the original typewriter design. Most appraisers have diversity in their business channels.

Appraisal 397
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Opinion: the future of digital workflows combines flexibility with personalization

Housing Wire

When investing in a technology that someone else designed to automate workflows, it’s important to ask — how do I make this workflow work for me? The technology they use should complement their processes and optimize what they do, not replace the expertise they have spent decades building and developing.