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Real estate agents are bracing for the impact of the commission lawsuits

Housing Wire

In the nearly two months since a Missouri jury found the real estate industry liable for colluding to artificially inflate real estate agent commissions, Jason Posnick has fielded a lot of questions about commissions and cooperative compensation from clients. It has been cool to hear that.

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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. In their place are slick videos, glossy Instagram marketing photos and digital business cards. “I But while brokerages focus on finding ways to give their agents an edge in productivity, agents across the country are seeing some of their best years on record.

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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. As real estate professionals, we know this. Start by tracking your current business.

Clients 216
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9 Things Clients Expect from Their Real Estate Agent

McKissock

Part of knowing your audience as a real estate agent is anticipating what they need and expect from your services. Without accounting for your real estate clients’ common needs and expectations , you might be underperforming and risk losing their business. Be Available.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Tools 406
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The influencer’s edge: Thriving in real estate during times of change

Housing Wire

The savvy real estate agents and loan officers see this not a crisis but a golden opportunity. This is a call to arms for real estate agents and loan officers ready to seize the day. While they’re busy worrying, you should be busy working. You need to own the narrative with your clients.

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10 best real estate software solutions for agents in 2024

Housing Wire

As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties.