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Brokerage leaders adjusting to commission changes: Q2 BrokerPulse

Housing Wire

Things just keep getting better, according to real estate brokers surveyed for the Q2 2024 HousingWire BrokerPulse survey , with 54% who are “optimistic” about the next three months in residential brokerage, compared to some 48% of those surveyed for the Q1 2024 HousingWire BrokerPulse survey who felt the same.

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Agents might be more tempted to switch brokerages in 2024

Housing Wire

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. Agents cited several reasons that could compel them to switch brokerages. The survey also examined agents’ priorities when choosing a brokerage to affiliate with.

Brokerage 417
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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 421
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

Brokerage 384
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Top sales team joins The Real Brokerage

Housing Wire

The top-producing Suarez Team is joining real estate firm The Real Brokerage , according to a company announcement on Wednesday. Real president Sharran Srivatsaa expressed his enthusiasm in welcoming the Suarez Team to his brokerage. “I Before joining Real, the team was affiliated with Keller Williams Beverly Hills. 14 for volume.

Brokerage 407
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Ryan Serhant launches broad-based sales training tool 

Housing Wire

Serhant has teamed up with former NBC News producer Kyle Scott to unveil SellIt, a sales training platform tailored for all types of entrepreneurs. In 2020, he established his brokerage, SERHANT , which now spans 19 states and has more than 500 employees.

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The Real Brokerage looks to build on 2023’s explosive growth

Housing Wire

With its supercharged growth over the past two years, it is no surprise that The Real Brokerage topped the 2024 RealTrends 500 Top Movers list for both transaction side count and sales volume. But for Real, which runs a virtual brokerage model with revenue sharing for its agents, the goal is to get better, not necessarily bigger.

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