Housing Wire

FEBRUARY 28, 2024

To help, I put together my best strategies for real estate social media marketing that still work in 2024, common mistakes to avoid, how to choose which platforms to focus on, and my favorite free and paid social media tools that can cut your work in half. Social media gives you the perfect opportunity to build a brand that resonates.

Real Estate 397

Real Estate Marketing Tools Contracts 397

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Particularly in the 2023 economy, with interest rates on mortgage rates stubbornly perched around 7.5% By being true to yourself.

Real Estate 367

Real Estate Tools Open Houses Advertising 367

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

Real Estate Agent 461

Real Estate Agent Real Estate Agents Marketing 461

Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

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Real Estate Real Estate Agent Tools Agents 323

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 345

Real Estate Real Estate Agent Tools Agents 345

Housing Wire

NOVEMBER 16, 2023

For real estate professionals, the changing landscape is a call to action. Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Share helpful infographics Visual content is king.

Real Estate 363

Real Estate Marketing Real Estate Agent Tools 363

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages.

Real Estate 375

Real Estate Real Estate Agent Agents Tools 375

Housing Wire

AUGUST 9, 2023

The advent of artificial intelligence (AI) has been sending shockwaves across nearly every industry, and real estate is no exception. This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge.

Real Estate Agent 357

Real Estate Agent Real Estate Agents Clients 357

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate. Of course, you can’t do everything — but consistency is important.

Real Estate 362

Real Estate Buyers Tools Real Estate Agent 362

Housing Wire

DECEMBER 7, 2023

Many Massachusetts real estate schools offer online courses. After completing an approved course of study, you’ll be able to sit the state real estate exam. Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.

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Real Estate Real Estate Agent Law Brokerage 326

Housing Wire

MARCH 15, 2024

Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down. Meanwhile, trade groups representing lenders believe that more details on the settlement are needed to understand its coming impact on the housing market.

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Buyers Agents Mortgage Real Estate Agent 498

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done.

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Real Estate Tools Agents Real Estate Agent 310

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.

Real Estate 349

Real Estate Business Real Estate Agent Marketing 349

Housing Wire

APRIL 1, 2021

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. These are instances of racism experienced by Hispanic, Black and Asian real estate agents. Already a member?

Real Estate Agent 378

Real Estate Agent Real Estate Agents Open Houses 378

Housing Wire

APRIL 30, 2024

NAR recently published an FAQ page related to the settlement agreement where it clarifies that the phrase “working with” is meant to “distinguish MLS participants who provide brokerage services to a buyer from MLS participants who simply market their services or just talk to a buyer.”

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Buyers Open Houses Sellers Agents 449

Housing Wire

NOVEMBER 1, 2023

The real estate industry as agents and brokers know it has been turned upside down. However, real estate brokers across the country have already begun preparing themselves, their firms and their agents for the worst. Can we ask if the buyer is represented now? Without a doubt they are coming,” Chinatti said. “I

Open Houses 461

Open Houses Brokerage Agents Realtors 461

Housing Wire

NOVEMBER 5, 2023

In an ever-changing real estate market, agents are looking for the best way to generate leads. In light of the recent NAR lawsuit outcome , seller leads are even more crucial. Companies like SmartZip can quickly and easily generate a list of potential home sellers based on data, not just a zip code.

Real Estate 206

Real Estate Tools Real Estate Agent Agents 206

Housing Wire

JULY 20, 2023

In the competitive world of real estate, effectively and consistently securing listings is the key to success. Whether new to the industry or a seasoned vet, it’s important to keep an open mind and innovate your strategies. Networking Networking is a powerful strategy for gaining real estate listings.

Housing Market 354

Housing Market Marketing Real Estate Client Relationships 354

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic.

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Agents Advertising Real Estate Buyers 378

Housing Wire

APRIL 16, 2024

The company recently launched a mortgage brokerage firm that offers a plug-and-play program for real estate agents to become mortgage loan officers, a practice called dual licensing. An originator since 1999, Read got his real estate license in 2014 and opened up his real estate brokerage in 2019.

Real Estate Agent 401

Real Estate Agent Loan Officers Real Estate Agents 401

Raleigh Realty

FEBRUARY 4, 2022

What is Dual Agency in Real Estate and Should you Avoid it Most buyers and sellers are familiar with how listing agents and buyer’s agents work which leads us to the question of what is dual agency in real estate? What is Dual Agency in Real Estate? What are the Pros and Cons of Dual Agency?

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Real Estate Real Estate Agent Sellers Agents 148

Housing Wire

JULY 20, 2023

As real estate professionals, we know this. According to the National Association of Realtors , 67% of sellers were referred to their agent by a friend, neighbor or relative; or used their agent previously to buy or sell a home. 74% of sellers say they would use that same agent again, or recommend them to others.

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Clients Real Estate Open Houses Agents 220

Housing Wire

MAY 10, 2023

You may have heard the good news: In recent weeks, several mortgage and real estate brokerage execs have exclaimed that we may have already reached the bottom of the market. For prospective home buyers and sellers, that could mean a gradual decline in mortgage rates , which would unlock inventory and—dare I say—sales activity.

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Loan Officers Marketing Inventory Real Estate Agent 333

The Robert Weiler Company

DECEMBER 9, 2022

When you think of the terms commercial real estate agent, broker, or realtor, do you use them interchangeably? We often give a name to someone who helps clients buy or sell commercial real estate without considering each unique position, their responsibilities, education, certification or licensing, and expertise.

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Real Estate Agent Realtors Real Estate Agents 78

Listing Spark

JANUARY 15, 2024

Real estate investors face a lot of challenges, even in Texas markets that are showing a strong ROI for flips and sales. Some of the dominant challenges in the recent real estate market are financing or upfront capital requirements, deciding on a liquidation strategy, and dealing with market fluctuations.

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Brokerage Investors Investing Real Estate 36

Housing Wire

JANUARY 21, 2022

When the restaurant Tom Hunt worked at as a server temporarily shut down during the spring of 2020 due to the COVID-19 pandemic, he decided it was the right time to pursue his longtime desire of becoming a real estate agent. Reality television programs portray the real estate agent as a glamorous and easily profitable career.

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Agents Real Estate Agent Real Estate Clients 367

Listing Spark

FEBRUARY 12, 2024

However, many real estate investors focus on the property price above all else, including the initial purchase price, cost of repairs, and final sales price. While the house is the biggest line item to weigh, it’s far from the only significant one.

Brokerage 36

Brokerage Investors Investing Real Estate 36

Raleigh Realty

FEBRUARY 19, 2022

and in order to answer that question, you need to understand how Real Estate Agents make money. If you could go back to your first year as a Real Estate Agent, what advice would you give yourself? Real estate agents are known to wear multiple hats all the time and to bootstrap themselves more often than one could imagine.

Real Estate 158

Real Estate Realtors Real Estate Agent Agents 158

Listing Spark

SEPTEMBER 1, 2023

Real estate investors operate differently than conventional buyers and sellers, especially to get the 26.9% As you gain experience in the industry, you learn that you might not need the comprehensive support of an in-person real estate agent. Instead, investor-friendly brokerages are a better fit for your goals.

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Investors Brokerage Real Estate Agent Real Estate 36

Housing Wire

DECEMBER 23, 2021

In his 34 years at CoStar’s helm, Florance has through shoe leather data gathering and aggressive acquisitions built an essential source for commercial real estate professionals. real estate, with over 6 million single-family homes bought and sold each year. Also, CoStar owns the most trafficked U.S. The Washington, D.C.-based

Brokerage 320

Brokerage Agents Real Estate Real Estate Agent 320

Listing Spark

JULY 21, 2023

Flipping homes is a lucrative real estate investment strategy, but it can also be a risky one. A popular consideration is getting a real estate license. After all, you can then search for homes on the MLS, negotiate contracts without a real estate agent (or expensive commission), and then list it back on the MLS.

Real Estate 36

Real Estate Real Estate Agent Agents Investors 36

Housing Wire

OCTOBER 21, 2020

The housing market faced a lot of uncertainty when COVID-19 caused the real estate industry to pause under shut-downs, but low interest rates and the desire for more space has turned this year into a boom time for real estate agents. HousingWire caught up with real estate agents across the U.S.

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Housing Market Marketing Real Estate Agent Real Estate 545

Housing Wire

AUGUST 28, 2020

HousingStack is a real estate technology landscape that provides a dynamic visual that reflects the rapid changes in the sector. The first is listing tools – the products designed for you to convert potential sellers into listing contracts. Not only do loads of brokerages offer it but also many of the top MLSs as well.

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Tools Sellers Real Estate Contracts 237

CA Realty Training

MARCH 8, 2021

Agency in real estate refers to who an agent represents in a transaction. That means the agent is either representing the buyer or the seller. In a dual agency, the real estate agent has an opportunity to represent both sides of the transaction. You then get an opening to represent the buyer.

Real Estate 42

Real Estate Real Estate Agent Sellers Agents 42

Listing Spark

JULY 24, 2023

The goal of every real estate investor is to turn a profit—but how much profit you garner per year and how much work it takes depends on your unique operational strategy. Unfortunately, many processes in real estate investment are opaque, manual, or seem to require the active assistance of a licensed professional.

Real Estate 36

Real Estate Investors Tenants Property Management 36

Listing Spark

APRIL 17, 2024

Selling a house traditionally has always been an arduous process, and right now, it’s even more turbulent. With the current NAR settlement shaking up commission processes and costs for buyers and sellers, investors have even more reason to operate without an agent holding up their processes.

Open Houses 36

Open Houses Real Estate Tools Investors 36

Lamacchia Realty

JUNE 18, 2021

ARE YOU A WANT-TO-BE-SELLER IN 2021? This means NOW is a great time to list to take advantage of motivated buyers before other sellers start to saturate the market. Take Action to Sell and Action to Buy- Many times “Want-to-Be” sellers and buyers don’t take one step without the other and all that does is hold you back.

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Sellers Realty Buyers Realtors 67