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Our 19-point house-hunting checklist for real estate agents & their clients

Housing Wire

While buying a house is typically an exciting process for our clients, it can also be overwhelming. We’ve compiled this house-hunting checklist you can review with your buyer clients to help them better understand the home-buying process. I used to play a fun game with my buyer clients. Visit open houses.

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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Set, and stick to, client retention goals. Repeat client business doesn’t happen by accident.

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Strategies for securing listings in today’s housing market

Housing Wire

A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients. Additionally, making a compelling weekly email newsletter using platforms like MailChimp keeps you relevant in the eyes of clients.

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The ‘double-edged sword’ of dual licensing

Housing Wire

As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground. An originator since 1999, Read got his real estate license in 2014 and opened up his real estate brokerage in 2019.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.

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How to get a real estate license in Texas

Housing Wire

Requirements to get your real estate license in Texas Getting your real estate license in Texas comes down to fulfilling your qualifying education requirement, applying for your license, getting your background check, taking and passing the exam, and finding a sponsoring brokerage.

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Real estate farming: Become the go-to agent in your area using these tips, tools & strategies

Housing Wire

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. Clients are more likely to pick up the phone and call you after seeing your name on multiple mailers, business cards and signs.