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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Tools 411
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Real estate technology adoption in a post-pandemic world

Housing Wire

The impact of COVID on the real estate market is significant and has forever changed the way our industry operates. This change, while disruptive and uncomfortable for some, has provoked the rapid adoption of real estate technology, the likes of which we haven’t seen before.

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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. As more and more people enter the real estate industry – membership at the National Association of Realtors has ballooned to a record 1.6 For brokerages – and agents themselves – transaction sides and sales volume are easy ways to measure productivity.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. For real estate professionals, the changing landscape is a call to action.

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“It’s ridiculous”: Real estate industry opposes newly proposed cash-deal reporting rules

Housing Wire

As the principal broker for a RE/MAX franchise in coastal Cannon Beach, Oregon, Alaina Giguiere’s typical responsibilities include marketing homes for sellers, touring homes with buyers, generating new business leads, managing client relationships, and drafting and reviewing contracts with buyers and sellers.

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How the homeowner management approach builds a moat around real estate businesses

Housing Wire

It’s fair to say that almost everyone living in a home today worked with a real estate professional to purchase or mortgage their home. Historically, though, professionals let their clients go after the transaction is complete rather than building a moat around the client that assures future transactions.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

A common thought among brokers revolves around the idea that if your gross commission income or office size is not increasing, you’re not successfully growing your brokerage. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 379