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25 books real estate leaders are reading today

Housing Wire

Looking for a book to push your mindset to positivity? In the Q2 2023 BrokerPulse survey , RealTrends asked real estate leaders what books they’re reading for motivation, inspiration and leadership advice. The book uses author’s anecdotes alongside scientific research to teach you how to create a grateful attitude.

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A financial planner on which clients benefit from reverse mortgages

Housing Wire

The financial planning community is often sought after by reverse mortgage professionals as a referral source, as planners can help provide necessary clarity to their clients who are seeking the preservation of financial assets and continuing stability. sees reverse mortgages as a vehicle toward financial security for certain clients.

Clients 397
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Agents fight misconceptions to win deals for military veteran clients

Housing Wire

After completing countless Veterans Administration (VA) mortgage loan transactions over the years, Chris Pascoe, a Marine veteran turned RE/MAX agent, has developed something of a system. First, he has his clients lender call the listing agent. That never happens when a VA loan is involved.

Clients 397
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Marketing matters: How to stand out in a challenging mortgage environment

Housing Wire

Every loan on your book matters more than ever; the next lead you have is your most important. Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink.

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Precision Marketing from CoreLogic gives lenders and servicers deep insights into their customer’s intent

Housing Wire

Precision Marketing was developed as a way for lenders and servicers to cross-sell and up-sell to their existing client base, growing their wallet share via extensive CRM enrichment. The company has CLIP’d every parcel of land in the U.S. Detailed intelligence on their customer base.

Marketing 284
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Reverse mortgage originators on the referral opportunities they’re watching in 2024

Housing Wire

Opportunity in the current mortgage market may be challenging to find — and that could arguably be truer for those who offer reverse mortgage products for clients. That leaves a reverse mortgage option, which would then eliminate the existing forward mortgage payment, and such clients remain key for Cullen’s business, he said.

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homegenius Real Estate’s geniusprice allows agents to conduct pricing estimates in as little as five minutes

Housing Wire

So much has evolved in the real estate process – agents and brokers no longer flip through the pages of MLS books, thumb through a Rolodex or fill out carbon copy contracts with their clients. geniusprice technology is not a CMA. For more information on geniusprice technology, please visit homegenius.com.

Agents 370