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How to become a luxury real estate agent

Housing Wire

successfully closed on the sale of this luxury, 4,700-square-foot property on Park Avenue on the Upper East SIde of Manhattan for $13 million. Working in real estate sales for a few years, and now you want to challenge yourself and raise the stakes? You might be ready to take on the luxury real estate market!

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Tools 411
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Florida’s Premiere Plus Realty affiliates with United Real Estate

Housing Wire

Top-performing independent Florida brokerage Premiere Plus Realty has chosen to affiliate with Dallas-based United Real Estate , according to an announcement on Wednesday. Through this affiliation, United now has nearly 5,000 agents in Florida and more than 23,000 agents nationwide.

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How to build a comprehensive real estate online presence

Housing Wire

First impressions matter, especially in the luxury real estate market. And often your first impression as a brokerage or an agent is your online presence. Here are a few pointers to keep in mind for building out your digital presence — whether you’re a solo agent or a global brokerage. Content plays the long game.

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The best real estate companies to work for in 2024 (+ beyond)

Housing Wire

We’ve all heard the news: over 60,000 real estate agents left the profession in the first half of 2023. Whether you’re newly licensed or an experienced agent who had a productive year — if you’re looking for a change, it’s likely you’ve started receiving emails, letters, and phone calls from all kinds of real estate firms.

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Coldwell Banker welcomes Austin-based luxury brokerage

Housing Wire

Boutique luxury brokerage Tate Property Group has joined Coldwell Banker , the company announced last week. The Austin , Texas-based brokerage was founded in 2008 by Pat Tate, who will be jumping to Coldwell Banker with her son, Drew Tate, and three other agents. The group will relocate to the Coldwell Banker’s Westlake office.

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