Housing Wire

OCTOBER 19, 2023

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table. March: Think tax time, free CMAs, and closing statements that you can send to last year’s clients.

Real Estate Agent 404

Real Estate Agent Real Estate Agents Open Houses 404

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. But what happens to real estate agents when the market shifts and goes down? In fact, some of the most successful real estate agents have thrived even more when times are tough. When people are less apt to buy and sell property?

Real Estate Agent 461

Real Estate Agent Real Estate Agents Marketing 461

Housing Wire

MAY 16, 2024

The new feature harnesses the capabilities of multimodal artificial intelligence to instantly analyze and summarize complex property documents, including inspection reports, appraisals and seller disclosures. It can also help agents clearly communicate their unique value and services to homebuyers, sellers and others.

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Real Estate Agent Real Estate Brokerage Sellers 329

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.

Real Estate 342

Real Estate Agents Real Estate Agent Clients 342

Housing Wire

APRIL 22, 2024

Access to a hyper-local agent is more important now than ever. Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. Better yet, get permission from the listing agent to do a mailer around their sold listing, if possible.

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Real Estate Open Houses Brokerage Real Estate Agent 334

Housing Wire

NOVEMBER 9, 2023

Real estate agents: You can turn the next quarter into your best one yet by following this profitable and proactive plan. Contact both people you already know as well as those you don’t know People you know are past clients, people in your sphere of influence and real estate agent referrals.

Real Estate Agent 361

Real Estate Agent Real Estate Agents Open Houses 361

Housing Wire

AUGUST 9, 2023

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Their all-in-one platform allows agents to send out mailers to leads at scale, with personalized copy developed by AI and hand-written notes produced by robots.

Real Estate Agent 357

Real Estate Agent Real Estate Agents Clients 357

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. Here are some different methods that real estate agents use to prospect for leads.

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Real Estate Tools Real Estate Agent Open Houses 387

Housing Wire

APRIL 1, 2021

Shawneequa Badger, leads an agent team at Corcoran Living in Oakland. Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Just 6% of all of the National Association of Realtors’ 1.4

Real Estate Agent 378

Real Estate Agent Real Estate Agents Open Houses 378

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

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Real Estate Agent Real Estate Agents Brokerage 370

Housing Wire

JULY 25, 2023

There is no greater problem for a motivated seller than figuring out why their home didn’t sell! Let’s break down the numbers: When you have 10 conversations per week with expired sellers, two to three will relist the property immediately. The agent you would have competed against has failed to sell the home.

Real Estate Agent 273

Real Estate Agent Real Estate Agents Sellers 273

Housing Wire

JANUARY 24, 2024

What constitutes a “lowball” offer, when is it appropriate or not appropriate and how can you encourage your buyer clients to stop insisting on offering a price that’s unlikely to result in an offer? Has the seller recently corrected negative feedback? Has the seller recently rejected offers? See the difference?

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Buyers Sellers Agents Counter Offer 407

Housing Wire

JANUARY 29, 2024

With prices reaching unprecedented heights and interest rates soaring, the discerning nature of today’s buyers requires all agents to employ every possible advantage. As a listing agent , I pay for both a staging consultation and staging items as needed. I pay for the first month of staging for my clients.

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Realtors Buyers Agents Decorating 418

Housing Wire

NOVEMBER 1, 2023

The real estate industry as agents and brokers know it has been turned upside down. It remains to be seen exactly what the guilty verdict in the Sitzer/Burnett commission lawsuit means for agents and brokers, as the industry waits for Judge Stephen Bough’s injunction. billion in damages. (It It would swell to $5.36

Open Houses 461

Open Houses Brokerage Agents Realtors 461

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. Real estate farming, or geo-farming, is a lead generation strategy in which the agent focuses on a specific geographic area.

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Real Estate Tools Agents Real Estate Agent 310

Housing Wire

FEBRUARY 9, 2024

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

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Tools Real Estate Marketing Real Estate Agent 411

Housing Wire

JANUARY 21, 2022

When the restaurant Tom Hunt worked at as a server temporarily shut down during the spring of 2020 due to the COVID-19 pandemic, he decided it was the right time to pursue his longtime desire of becoming a real estate agent. Hunt is just one among thousands of agents who has ventured into the field of real estate during the COVID-19 pandemic.

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Agents Real Estate Agent Real Estate Clients 367

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Advertising on Zillow can put your website in front of millions of potential buyers and sellers.

Real Estate 367

Real Estate Tools Open Houses Advertising 367

Housing Wire

NOVEMBER 16, 2023

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.

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Real Estate Marketing Real Estate Agent Tools 363

Housing Wire

JULY 20, 2023

Whether new to the industry or a seasoned vet, it’s important to keep an open mind and innovate your strategies. By embracing different opportunities, agents can expand their chances of securing more listings and growing their business. By consistently delivering exceptional service, you build trust and loyalty with clients.

Housing Market 354

Housing Market Marketing Real Estate Client Relationships 354

McKissock

JUNE 26, 2022

Part of knowing your audience as a real estate agent is anticipating what they need and expect from your services. Without accounting for your real estate clients’ common needs and expectations , you might be underperforming and risk losing their business. So, take the appropriate steps to ensure your clients don’t feel ignored.

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Real Estate Agent Clients Real Estate Agents 66

Housing Wire

FEBRUARY 28, 2024

While you were pulling your hair out trying to come up with the perfect post idea, other agents in your farm area just…did it. That’s a lot of pressure for one phone call and where most new real estate agents fail. So before you post anything, take the time to figure out who your ideal client is, and what they need and want from you.

Real Estate 397

Real Estate Marketing Tools Contracts 397

Appraisal Buzz

MAY 3, 2024

The Home Report provides automatically generated, unique property data details from a scan of a property to help give home buyers and sellers a comprehensive understanding of the home’s layout. In developing these new products, we wanted to make it easier than ever for users to deliver more value to their clients.

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Open Houses Inspection Sellers Buyers 195

Housing Wire

APRIL 16, 2024

In a down market disrupted by the commission lawsuits, agents and LOs are considering working in a dual capacity. As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground.

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Real Estate Agent Loan Officers Real Estate Agents 401

Housing Wire

JANUARY 12, 2024

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. Below, we take a deep dive into the best real estate CRM solutions for solo agents, teams and brokerages.

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Real Estate Real Estate Agent Tools Agents 405

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 345

Real Estate Real Estate Agent Tools Agents 345

Housing Wire

DECEMBER 20, 2023

Real estate agents and brokers , are you relying solely on that buyer drip you set up for your motivated and qualified clients? If you’ve ever been “ghosted” by clients you showed homes to, this may have been the reason. Finding the right house for your buyers in today’s market is a bit like a safari.

Real Estate Agent 355

Real Estate Agent Buyers Real Estate Clients 355

Housing Wire

NOVEMBER 29, 2023

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Additionally, Zurple’s automated pipeline management helps identify the most promising leads, notifying agents when they become hot leads.

Real Estate 362

Real Estate Buyers Tools Real Estate Agent 362

McKissock

JULY 6, 2022

One of the main responsibilities of a real estate agent is to effectively organize all the competing interests of a transaction (or pieces of the jigsaw puzzle). Most agents quickly realize that “coordinating the chaos” is a major part of their role in a given transaction. As agents, we know better.

Clients 87

Clients Real Estate Contracts Sellers 87

Housing Wire

JANUARY 10, 2024

Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers. Add the clients’ names and the date of their closing. By incorporating the principles of Giftology , real estate professionals can enhance the overall client experience.

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Real Estate Clients Retail Client Relationships 322

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Increasingly, real estate agents understand the significance of optimizing their online presence to attract leads.

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Real Estate Real Estate Agent Agents Tools 375

Housing Wire

JANUARY 10, 2024

In one moment, you may be a content creator, and in the next, a customer service agent, administrative assistant, marketing strategist, copywriter and editor — all in one. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

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Real Estate Real Estate Agent Tools Agents 323

Housing Wire

MAY 10, 2023

For prospective home buyers and sellers, that could mean a gradual decline in mortgage rates , which would unlock inventory and—dare I say—sales activity. You may have seen a picture making the rounds on Housing Twitter and LinkedIn recently. It shows about 50 people waiting in line at an open house in Mount Laurel, New Jersey.

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Loan Officers Marketing Inventory Real Estate Agent 333

Housing Wire

FEBRUARY 26, 2024

The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success. Summary Market Leader Agent Image LabCoat Agents Coffee & Contracts Luxury Presence RealGeeks iNCOM ProspectsPLUS!

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Real Estate Business Real Estate Agent Marketing 349

Housing Wire

JANUARY 6, 2021

Since COVID-19 has enforced more restrictions on open houses, Redfin allows buyers to unlock the door of most RedfinNow listings via the Redfin app and self-tour seven days a week from 8 a.m. We let sellers choose their closing date, so they have the money to complete their purchase and only have to move once.”

Housing Market 358

Housing Market Marketing Open Houses Sellers 358

McKissock

MARCH 10, 2021

When a real estate client defects, it might not be something you are doing to drive away real estate clients. Others feel they can find a better match with another agent. There could be any number of reasons why the client decides to look elsewhere. Some people simply change their minds about selling or buying.

Clients 94

Clients Real Estate Real Estate Agent Agents 94

The Robert Weiler Company

DECEMBER 9, 2022

When you think of the terms commercial real estate agent, broker, or realtor, do you use them interchangeably? We often give a name to someone who helps clients buy or sell commercial real estate without considering each unique position, their responsibilities, education, certification or licensing, and expertise.

Real Estate Agent 78

Real Estate Agent Realtors Real Estate Agents 78