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San Francisco Realtors partner with AI startup Sidekick

Housing Wire

AI -powered real estate assistant Sidekick unveiled a partnership with the San Francisco Association of Realtors (SFAR) on Monday. The collaboration will allow the region’s 4,000 agents to leverage Sidekick’s integrated datasets and workflows, making SFAR the first association to offer a generative AI assistant to its members.

Realtors 352
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

Brokerage 344
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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 328
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DataDigest: Yes, buyer agents steer clients, new study claims

Housing Wire

Three researchers believe a first-of-its-kind dataset has enabled them to definitively answer a long-debated question: why have buyer agent commission rates been so stable historically? and relied on salaried agents rather than commission-paid agents, who typically cost sellers 5-6%.

Clients 417
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Despite industry headwinds, Real believes it can continue growing agent count

Housing Wire

With a 67% annual increase in agent count to 16,680 agents during the first quarter of 2024 , it is no surprise that The Real Brokerage also recorded an 86% annual increase in revenue to nearly $201 million. That means we believe a skilled agent will outperform an unskilled agent 10 to 1.

Agents 420
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Lamacchia Realty acquires family brokerage of NAR President Kevin Sears

Housing Wire

On Monday, the independent brokerage announced that it had acquired Springfield, Massachusetts-based Sears Real Estate. Founded in 1971 by Paul Sears, Sears Real Estate is owned and operated by the family of current National Association of Realtors president Kevin Sears. Kevin Sears, President of National Association of Realtors. “It

Realty 413
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Realtors still get most of their leads from Facebook

Housing Wire

Over half of Realtors said that social media was their top lead-generating technology tool, according to a new survey report from the National Association of Realtors. Still, nearly half reported that they use it to help them build and maintain relationships with existing clients or to promote listings.

Realtors 458