Housing Wire

FEBRUARY 6, 2024

REX Real Estate is back again trying to get a new trial in its false advertising lawsuit against Zillow. In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022.

Advertising 365

Advertising Real Estate Brokerage Agents 365

Housing Wire

MAY 30, 2024

14, Bright MLS will eliminate its commission field, preventing listing agents from advertising any commissions they offer to buyer brokers. Ahead of these changes, Bright MLS will introduce a new field for seller concessions on June 11. Starting Aug. This field is negotiable and not mandatory.

Agents 321

Agents Advertising Real Estate Agent Buyers 321

Housing Wire

MARCH 25, 2024

From there, the executives went on to address questions of where and how agents could advertise offers of cooperative compensation. While this may be similar to how agents in some MLSs note that sellers are willing to provide concessions, Papasan made it clear that seller concessions and commissions are not the same thing.

Agents 387

Agents Advertising Real Estate Buyers 387

Housing Wire

MARCH 29, 2024

The plaintiff also claimed that the agents and brokers he worked with falsely advertised that they would represent him for free as a buyer. The reality is, of course, that buyer brokers, just like the mortgage brokers, lawyers, home inspectors, were all paid by the Plaintiffs on the day of closing,” the complaint states. “Yet

Advertising 400

Advertising Real Estate Realtors Buyers 400

Housing Wire

AUGUST 7, 2023

Two months prior, in January 2021 , Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices. However, Zilly felt that Zillow had not demonstrated that REX is unable to satisfy the test for commercial advertising or promotion.

Advertising 290

Advertising Law Brokerage Sellers 290

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. Consumer expectations have changed dramatically in the last few years. But collaboration doesn’t stop there.

Marketing 378

Marketing Advertising Real Estate Agents 378

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. Use AI-powered lead generdation to identify high-priority sellers. Access leads immediately — directly in your inbox. Automated marketing: Yes.

Advertising 362

Advertising Real Estate Tools Sellers 362

Housing Wire

MARCH 15, 2024

Cooperative compensation lives to see another day Under the terms of the settlement agreement, while sellers and their listing agents cannot advertise the commission they are choosing to offer the buyer’s agent on the MLS, it can still be part of negotiations between the buyer and the seller facilitated by their respective agents.

Agents 430

Agents Brokerage Advertising Real Estate 430

Housing Wire

FEBRUARY 6, 2024

An assumable mortgage enables qualified buyers to take over the seller’s mortgage terms, including the existing balance and interest rate. It presents an appealing proposition for both buyers and sellers, particularly those looking to capitalize on historically low mortgage rates.

Mortgage 370

Mortgage Sellers Advertising Buyers 370

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The portal wars are heating up. We’ve climbed from No. 5 or 6 to No.

Marketing 407

Marketing Advertising Real Estate Real Estate Agent 407

Housing Wire

OCTOBER 25, 2023

It’s a negotiation with the seller.” However, he said this might not be in the best interest of the seller. It’s in the best interest of the seller to have as many buyers as possible.” The seller’s agent then finds a buyer at their local church and receives a $9,000 commission.

Sellers 393

Sellers Realtors Agents Buyers 393

Housing Wire

MAY 7, 2024

Despite spending less than our major rivals on advertising, we continue to compete well for traffic.” “Each of our business segments performed at the top of the range we set last quarter, or above that range. Our plan to build a larger marketplace, based on rental and for-sale listings, is paying off.

Marketing 332

Marketing Brokerage Advertising Agents 332

Housing Wire

SEPTEMBER 13, 2023

It allows qualified buyers with a government loan to purchase a home by assuming responsibility for the sellers’ mortgage terms, including the current balance and interest rate. The platform advertises sellers listing to qualified buyers. The fees are typically lower than with new loans, and no appraisal is needed.

Mortgage 395

Mortgage Government Advertising Buyers 395

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. This process can include a variety of strategies and methods, such as cold calling, direct mail campaigns, online advertising, social media marketing, community engagement, and networking events. Why not join them?

Real Estate 396

Real Estate Tools Real Estate Agent Open Houses 396

Housing Wire

AUGUST 17, 2023

Two months prior, in January 2021 , Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices. Although Zillow’s legal battle against REX is not over, the company was pleased with Wednesday’s ruling.

Advertising 363

Advertising Legal Brokerage Realtors 363

Housing Wire

JANUARY 10, 2024

You’re excited to get your next listing on the market, but now you’re feeling the pressure to do an amazing job for your sellers, who have put their trust in you and are excited about making a move. It can net your seller thousands or tens of thousands more when you do this right! Make sure both places shine.

Sellers 353

Sellers Inspection Agents Clients 353

Housing Wire

SEPTEMBER 28, 2023

Two months prior, in January 2021 , Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices, creating a two-tab design for agent listings and “other listings.”

Advertising 382

Advertising Legal Law Real Estate 382

Housing Wire

MARCH 20, 2024

The company monetizes its platform’s traffic in a variety of ways, primarily by selling leads, software-as-a-service tools for agents and advertising services. About 73% of revenue in the period came from the residential segment, which includes revenue from seller-side agents and listings for newly constructed homes.

Investors 395

Investors Agents Real Estate Buyers 395

Housing Wire

DECEMBER 11, 2023

The firm currently serves buyers and sellers in Essex County, the Merrimack River Valley and Southern New Hampshire. What REMAX offers in marketing and advertising will further support our agents and expose our clients’ properties to a bigger audience.” Bentley and Christie are no strangers to RE/MAX, as both are former RE/MAX agents.

Agents 389

Agents Clients Realty Advertising 389

Housing Wire

FEBRUARY 23, 2022

filed a motion on Thursday in federal district court in Seattle challenging the legality of the National Association of Realtors’ claims that REX pushes false advertising, which the trade group alleged in a countersuit filed late last month. Discount brokerage REX Homes (Real Estate Exchange, Inc.)

Legal 311

Legal Advertising Brokerage Realtors 311

Housing Wire

OCTOBER 20, 2023

Advertising on Zillow can put your website in front of millions of potential buyers and sellers. It offers a multichannel online advertising service that finds and attracts potential leads, leveraging search intent targeting and social information to engage with potential buyers and sellers.

Real Estate 376

Real Estate Tools Open Houses Advertising 376

Housing Wire

FEBRUARY 28, 2024

So if you want to actually generate leads from social media, focus on telling stories that resonate with local buyers and sellers. So get over your fear of being perfect and just start creating content that resonates with buyers and sellers in your farm area. Why do stories work so well for generating leads on social media?

Real Estate 406

Real Estate Marketing Tools Contracts 406

Housing Wire

JANUARY 17, 2024

1 With over 12,000 Americans turning 65 every day in 2024, this burgeoning market will undoubtedly continue to bring more buyers and sellers to the table over the next decade. Recently, Interested Party Contributions (or seller concessions) have been allowed with HECM for Purchase loans.

Finance 425

Finance Real Estate Agent Real Estate Insurance 425

Housing Wire

NOVEMBER 6, 2023

The last thing homebuyers and sellers expect to encounter on their real estate journey is discrimination. Advertising practices must be fair The Fair Housing Act also set strict requirements for how real estate can be advertised.

Real Estate Agent 421

Real Estate Agent Law Real Estate Agents 421

Housing Wire

NOVEMBER 29, 2023

It offers a multichannel online advertising service that finds and attracts potential leads, leveraging search intent targeting and social information to engage with potential buyers and sellers. Use this tool: SmartZip SmartZip utilizes predictive analytics to identify potential sellers in your area.

Real Estate 370

Real Estate Buyers Tools Real Estate Agent 370

Housing Wire

MARCH 28, 2024

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Times like this often result in a sense of fear and hesitancy; after all, if you don’t know what’s next, how are you supposed to take decisive action?

Real Estate Agent 355

Real Estate Agent Real Estate Agents Clients 355

Housing Wire

APRIL 3, 2024

CoStar has not been quiet about its goal to surpass Zillow, even running a series of advertisements during this year‘s Super Bowl to boost brand awareness. If I am marketing for a seller that wants to offer a co-broker commission, undoubtedly I am going to still be on Homes.com, Zillow and Realtor.com,” Murray said.

Real Estate 365

Real Estate Agents Buyers Business 365

Housing Wire

JUNE 19, 2023

Senators Lummis and Smith were concerned by recently reported allegations that some franchises of HomeVestors of America, commonly recognized by their advertising catchline, ‘We Buy Ugly Houses,’ were targeting elderly and ill homeowners,” the senators said in a joint statement.

Business 327

Business Advertising Sellers Legal 327

Housing Wire

OCTOBER 18, 2021

Pausing new contracts will enable us to focus on sellers already under contract with us and our current home inventory.”. million in second quarter net income thanks to the profitability of Premier Agent, the company’s longstanding program where real estate agents pay monthly fees to advertise themselves as buyer’s agents on Zillow’s website.

Renovations 381

Renovations Real Estate Construction Contracts 381

Housing Wire

AUGUST 4, 2023

Yes, you should certainly be able to post an impressive listing and understand the ins and outs of closing, but helping buyers and sellers means cultivating a diverse set of skills to navigate a complex and ever-changing real estate market. It’s not just a simple business transaction for these sellers and buyers.

Real Estate Agent 347

Real Estate Agent Real Estate Agents Clients 347

Housing Wire

JANUARY 10, 2024

The company provides in-house advertising experts who send leads exclusively to you and streamlines lead management and marketing efforts. SmartZip primarily benefits experienced listing agents, yet any agent willing to nurture seller leads can thrive with this platform.

Real Estate 331

Real Estate Real Estate Agent Tools Agents 331

Housing Wire

JULY 26, 2021

That kind of drawn-out timetable is typical for the majority of western nations that use the auctioneer system where a seller works with one, perhaps two, auctioneers. fee to the seller. They also had to pay for the brokerage sign outside their home, newspaper advertising, online ads and the brochures for potential buyers.

Real Estate Agent 382

Real Estate Agent Real Estate Sellers Legal 382

Housing Wire

NOVEMBER 16, 2023

Advertising on Zillow can put your brand in front of millions of potential buyers and sellers. Use this tool: SmartZip SmartZip utilizes predictive analytics to identify potential sellers in your area. Offer ancillary services Start a home staging service Ever wondered how to find more home sellers?

Real Estate 371

Real Estate Marketing Real Estate Agent Tools 371

Housing Wire

APRIL 24, 2024

Social Connect: Top Producer’s online advertising with automated lead nurture provides a steady stream of leads from social media. Depending on the Top Producer product you choose, you can combine handwritten letters and customized postcards with online ads and email marketing to drive leads to your landing pages, converting seller leads.

Real Estate 343

Real Estate Clients Tools Contracts 343

Housing Wire

OCTOBER 3, 2023

This is a dramatic and peculiar stance, given that same company a couple of years ago launched a $1 million annual advertising campaign touting a 1% listing fee, but only if the seller turned into a buyer for them. Those details are clearly established in the listing agreement between your brokerage and the seller.

Agents 376

Agents Buyers Training Law 376

Housing Wire

OCTOBER 17, 2023

Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages. For example, buyers will want to browse listings while home sellers visiting your site will appreciate your free home valuations. The goal: to stay in touch with any and all visitors to your website. month + $249.95

Real Estate 384

Real Estate Real Estate Agent Agents Tools 384

Housing Wire

OCTOBER 20, 2023

Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people. Break down real estate lingo First-time homebuyers and sellers can easily become confused and overwhelmed by unfamiliar real estate terms.

Real Estate 352

Real Estate Agents Real Estate Agent Clients 352