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Rocket Mortgage strikes big advertising deal with Realtor.com

Housing Wire

Realtor.com and Rocket Mortgage , two of the biggest companies in the digital real estate space, have formed a key advertising partnership that their competitors are sure to notice. And then pass that along to the Realtor as well so they’re efficient with their time. “They think, ‘I want to buy a home.’

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Why Homie shows alternative models matter in real estate

Housing Wire

The recent announcement of Homie’s decision to strip its brokerage services and end employment for its real estate agents has once again brought the discussion of alternative models in real estate to the forefront.

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Bright MLS updates its platform to conform with NAR settlement 

Housing Wire

Bright MLS , the nation’s second-largest multiple listing service, is set to overhaul its platform this summer to align with new standards stemming from the National Association of Realtors ’ recent settlement of the real estate agent commission lawsuits. Starting Aug. This field is negotiable and not mandatory.

Agents 359
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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Let’s be honest, spending money on lead generation can get expensive.

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MLSs, local associations help members navigate changes tied to NAR settlement

Housing Wire

While the news of the National Association of Realtors’ settlement agreement in the commission lawsuits may have created panic at some brokerages , local Realtor associations and Multiple Listing Services (MLSs) said they were not only anticipating the news but were prepared for it.

Realtors 356
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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

However, the tactical approach of regular check-ins and focusing on retention as a cornerstone of fortifying your real estate agent ranks is often underestimated or overlooked. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 382
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‘Don’t panic:’ KW executives address agent questions on NAR commission settlement

Housing Wire

Cooperative compensation The vast majority of questions addressed on the call dealt with whether or not buyer’s representation was going away, and how agents will get paid for the services they provide to clients. Cooperative compensation offers can also be — and should be, if the client wishes — included in purchase agreements.

Agents 381