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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. Real estate agents are busier than ever. Instead, she was recruited out of school as one of Pan Am ’s first Russian speaking stewardesses.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Through consistent and strategic prospecting, agents can create a steady flow of leads, ensuring continuous business opportunities. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

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10 best real estate software solutions for agents in 2024

Housing Wire

As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties.

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6 Ideas to Help You Maintain a Client Relationship in Real Estate

CA Realty Training

At its core, real estate is the business of working with people. It’s important to know how to set up and maintain a good foundation with your clients. Better relationships mean a better overall experience that will lead to more sales and referrals. Listening is fundamental in creating a good working client relationship.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

However, the tactical approach of regular check-ins and focusing on retention as a cornerstone of fortifying your real estate agent ranks is often underestimated or overlooked. Performance metrics To assess agent performance, brokerages often lean heavily on KPIs like closed sales, listing turnover and client conversion rates.

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