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Opinion: Navigating buyer agent compensation

Housing Wire

The National Association of Realtors (NAR) proposed settlement of litigation, recently given preliminary approval by the Court, has raised questions about whether buyers with limited resources, especially first-time home buyers , can afford closing costs. Here is an example of how that might work.

Buyers 332
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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. If you want a shot at generating seller leads online, you need one, too.

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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

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Why investors believe CoStar holds a big advantage post-NAR settlement

Housing Wire

The company monetizes its platform’s traffic in a variety of ways, primarily by selling leads, software-as-a-service tools for agents and advertising services. Those same investors foresee fewer buyer agents as a result, or at least fewer that will pay for the premium services Zillow offers.

Investors 388
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Why the US MLS system is the envy of other countries

Housing Wire

That kind of drawn-out timetable is typical for the majority of western nations that use the auctioneer system where a seller works with one, perhaps two, auctioneers. fee to the seller. They also had to pay for the brokerage sign outside their home, newspaper advertising, online ads and the brochures for potential buyers.

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Top Producer Review: Features, pricing & alternatives

Housing Wire

Social Connect: Top Producer’s online advertising with automated lead nurture provides a steady stream of leads from social media. FiveStreet: Gone are the days when you could get back to a buyer inquiring about a property in a day or two. Today, buyers expect an immediate response to their inquiries.

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Opinion: Prepare for a future without guaranteed shared compensation

Housing Wire

This is a dramatic and peculiar stance, given that same company a couple of years ago launched a $1 million annual advertising campaign touting a 1% listing fee, but only if the seller turned into a buyer for them. Meaning, they were counting on buyer agent compensation to pay their bills. Imagine that.

Agents 369