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Technology’s role in rental property investment market

Housing Wire

About 90% of millionaires have built their fortunes in great part through the ownership and management of real estate, according to industry data. apartment rental segment was expected to reach about $251 billion, according to data by Statista. Individual investors own about 70% of rental properties in the U.S.,

Investing 409
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5 tips to upgrade your real estate networking game

Housing Wire

So, networking is about more than just transactions — it’s a crucial practice for building connections that nurture growth and unveil new possibilities. It’s about crafting a strategy that not only ensures you remain at the forefront of people’s minds but also prevents your connections from growing cold.

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How to host real estate events to turn friends into customers

Housing Wire

Dillard’s first holiday party had about 15 people in attendance. Sending an email out to your database is fantastic, posting about it on social media is a great way to reach [a lot of] people.” Build your database These events can serve as a direct way to build your database of contacts.

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Jason Perkins: Why Now is the Time to Spring Into Digital Marketing

Appraisal Buzz

With CRM software, mortgage lenders are able to use what they know about their borrowers to sell more products and win more business. Marketing isn’t rocket science, but if a lender just blanketing all its contacts with the same message, it’s just noise. This is what gives lenders a competitive advantage.

Marketing 397
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Top Producer Review: Features, pricing & alternatives

Housing Wire

Top Producer offers an innovative customer relationship manager (CRM) tool that lets you store all your contacts and client communications, with text and email capabilities from within the platform. FiveStreet: Gone are the days when you could get back to a buyer inquiring about a property in a day or two. Wondering how?

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6 steps to add to your real estate communication plan

Housing Wire

You need a communication plan that keeps you top of mind with your sphere of influence so they’ll contact you when they need to buy or sell a home. Set a daily contact goal and call your database regularly Take the total number of people in your database and divide by 20. There are 20 business days in each 30-day period.

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Commentary: What an industry pro learned after helping his parents get a reverse mortgage

Housing Wire

I have been in the mortgage industry for more than two decades and have been working with reverse mortgages for about 12 of those years. So many people have questions about reverse mortgages: how do they work? They were not sure what it meant or what they should do about it. Are they the right choice? Are they the right choice?

Mortgage 422