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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

Brokerage 328
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Real estate teams beat brokerage firms in profitability

Housing Wire

Podcast: Comparing real estate team and brokerage profitability. Study: It’s true, real estate teams outperform brokerage firms. RealTrends Brokerage Compensation Report. However, these super-sized teams aren’t the only ones turning a profit — a profit that dwarfs most real estate brokerage’s profit.

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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. The study attributes the “apparent uniformity of commission rates” to collusion.

Training 369
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A record year for real estate brokerage firms

Housing Wire

The 2021 real estate market was one for the ages: record low interest rates and housing inventory gave way to record high home prices and sales. Capitalizing on these market factors, brokerage firms in the 2022 RealTrends 500 brokerage rankings broke records in market share, closed transaction sides (there must be inventory somewhere!)

Brokerage 294
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Q4 BrokerPulse: Commission lawsuits spur proactive changes for real estate brokers

Housing Wire

As the commission lawsuits heat up, real estate brokers are gearing up to add buyer representation agreements and training, cut costs and hone value propositions, according to RealTrends Q4 2023 BrokerPulse survey. Only 1% of respondents say they are restructuring their compensation model. It ranked No.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Please think of me as your go-to resource for all things real estate.

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Here’s the key to being an empowered real estate professional in 2022

Housing Wire

real estate?market The year 2019 taught us that any natural or economic force can wildly shift expectations into the stratosphere. business as a real?estate?professional. Finding out that Chicago’s real estate market could still skyrocket a double-digit percentage?is a stellar real estate team.