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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

Brokerage 328
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Real estate teams beat brokerage firms in profitability

Housing Wire

Podcast: Comparing real estate team and brokerage profitability. Study: It’s true, real estate teams outperform brokerage firms. RealTrends Brokerage Compensation Report. However, these super-sized teams aren’t the only ones turning a profit — a profit that dwarfs most real estate brokerage’s profit.

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The ‘double-edged sword’ of dual licensing

Housing Wire

The company recently launched a mortgage brokerage firm that offers a plug-and-play program for real estate agents to become mortgage loan officers, a practice called dual licensing. of the loan amount, with a $5,000 cap, which adds to the typical buyer-side agent commission of up to 3%. according to the company.

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A record year for real estate brokerage firms

Housing Wire

Capitalizing on these market factors, brokerage firms in the 2022 RealTrends 500 brokerage rankings broke records in market share, closed transaction sides (there must be inventory somewhere!) The top four — Realogy Brokerage Group (RBG), HomeServices of America , Compass and eXp Realty — now have 20% market share in the U.S.

Brokerage 294
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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 295
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Gary Keller, Bob Goldberg, Gino Blefari depositions on commissions shared with the jury

Housing Wire

In the video, Ketchmark showed Keller footage from a KW Family Reunion event where Keller showed a slide showing the average commissions KW agents had earned between 2002 and 2019, to which Keller responded: “We didn’t talk about commissions. I do believe training is essential.” I reported the numbers and walked off the stage.”

Agents 407
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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). Access to a hyper-local agent is more important now than ever. Call or text me with any real estate questions! Dear (first name), I’m (your name), a local real estate professional with (brokerage).