Big Purple Dot, provider of an ecosystem of mortgage marketing technologies, has added SMS/MMS video marketing to its all-in-one CRM lead management platform. The new SMS/MMS video tool empowers mortgage professionals to engage and retain customers in today’s highly competitive lending environment, the company announced in a release.
The video marketing tool lets mortgage lenders, brokers and loan officers create, customize, and send videos to homebuyers through text and email messages. It is integrated into other Big Purple Dot services, including lead recapture tools, predictive analytics, and automated marketing campaigns.
“In today’s extraordinary competitive mortgage market, being able to personalize the consumer experience is key,” Big Purple Dot CEO Roxana Davidoff said in the release. “Enhancing our marketing platform with text-enabled video gives originators the ability to tailor their messages to current market conditions and stand apart from their rivals.”
In addition to SMS/MMS video services, the Big Purple Dot platform enables loan officers to access prebuilt marketing content, automated marketing campaigns, and workflow management tools. The platform even includes tools for mortgage originators to recruit new loan officers and team members, the company stated.
The SMS/MMS video marketing tool lets originators create, personalize, and manage videos utilizing a simple interface. The videos can include customized images, backgrounds, and text, as well as logos and transitions. Users start with a customizable template and can add professional-grade title and end page designs to their liking.
“Video is the most effective marketing tool on the planet right now, and mortgage originators that aren’t using this powerful medium to grow business will soon be at a disadvantage," Davidoff said. “For us, it’s all about constant innovation and enabling our clients to create a personal touch that sets them apart.”