To better align the company brand with its industry-leading technology that makes the mortgage process easier and more economical for consumers, ConsumerDirect Mortgage, a division of FirstBank, is rebranding to Real Genius.
Along with the rebranding the company is launching a modern mortgage application platform that provides rate and cost transparency while maintaining a personalized approach. The platform also provides customers with access to veteran mortgage professionals.
“Over the last decade, we have invested
