Talk Ain't Cheap: 9 Listing Keywords That Could Cost You
Zillow
MARCH 6, 2015
First impressions matter. When it comes to for-sale listings, the first thing most buyers see is a home’s description. But not all listing descriptions are created equal. Based on an analysis of 24,000 home sales in “ Zillow Talk: The New Rules of Real Estate ,” co-authors Spencer Rascoff and Stan Humphries reveal listings with certain keywords send negative signals about a home’s quality and features.
36 
Let's personalize your content