How one real estate company is navigating the industry’s shift to B2B transactions
Housing Wire
DECEMBER 13, 2021
Consumers have flipped the script on lenders and real estate agents when it comes to the home-buying process. Ninety percent of consumers start their home search online and many get prequalified for financing before they even reach out to a real estate agent. In this changing landscape, it has become increasingly more difficult to get to the consumer.
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