How “generation rent” is approaching home buying in 2022
Housing Wire
JUNE 29, 2022
Millennials and Gen Zs make up the largest cohort of potential homebuyers today, the majority of which are first-time buyers bullish to get a foot on the property ladder. As market volume dips and pent-up demand builds, 61% of millennials and Gen Zs who intend to buy a home plan to apply for a mortgage this year. For years, the dominant market narrative defining these generations has been digital-first experiences and poor financial habits.
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