PERSON OF THE WEEK: How can mortgage lenders improve their marketing strategies to better market to borrowers? To find out, MortgageOrb recently interviewed Kieran Mital, marketing analyst for Tavant Technologies.
Q: What are some of the obstacles that impair adoption of marketing techniques across lending channels?
Kieran: A big obstacle for mortgage lenders is narrowing down your target market and determining where to invest limited time and resources. Engaging with existing customers and building a
