Surefire, Black Knight Inc.’s customer relationship management (CRM) and marketing automation software, has been seamlessly integrated with its Empower LOS, an end-to-end loan origination platform. This “lights-out” integration will offer greater support for mortgage lenders to power retail, wholesale and direct-to-consumer channels through the loan application process and beyond.
Surefire now works in conjunction with Empower version 9.2 to drive lead management, application nurturing and customer-for-life experiences – based on the lender’s pre-defined configurations.
