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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. In this article, we’ll show how to procure top-notch client testimonials, where and how to share them, and how to leverage them to bolster your reputation and close more deals in 2024.

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DataDigest: Yes, buyer agents steer clients, new study claims

Housing Wire

” Unnamed agent in recorded call with REX Not showing clients properties because they have below-market commission rates is an example of “steering,” a practice that is often alleged about buyer agents and just as often denied by broker firms and associations. So I’m not going to show properties that do that.”

Clients 424
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Opinion: Stop speaking mortgage to your clients

Housing Wire

This jargon is what distinguishes us as professionals; however, our clients do not speak our language. If our clients spoke “mortgage” they would need us less. Starting today, let’s make a pact to only speak to our clients using words and phrases which make sense to them. We need to provide a client experience unlike any other.

Clients 382
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5 ways to provide overwhelming value to buyer clients

Housing Wire

So how do you provide overwhelming value to your buyer clients? Here are the top five ways to provide value to your buyer clients. Present to your buyer clients just like you would in a listing presentation. Repeat, referral, lather, rinse and repeat. Be a matchmaker.

Clients 424
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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Set, and stick to, client retention goals. Repeat client business doesn’t happen by accident.

Clients 284
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ICE Mortgage Technology’s Encompass to offer investment advisory advice for clients

Housing Wire

Through the partnership, loan officers can introduce their clients to an RIA within Encompass. Halcyon is helping diversify revenue and strengthen borrower-lender relationships with their new registered investment advisor (RIA) Offering,” Halcyon said in a news release.

Clients 424
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5 tips for shepherding clients through mortgage challenges

Inman

Buyer demand is still robust, but affordability challenges can make it harder for clients to qualify for financing, Luke Babich writes. Here's how to help.

Clients 173