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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 419
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Special report: The brokerages gaining or losing market share in Dallas

Housing Wire

It is unsurprising, then, that Texas has seen a boom in new real estate brokerage offices in the past five years. 1 brokerage by listing count from 2019 through 2023. The top 10 brokerages in Dallas by listing count were responsible for 12,145 listings in 2023. of the MLS listings held by these brokerages in 2019 to 7.2%

Brokerage 358
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Proptech startup Courted grows its roster of brokerage partnerships 

Housing Wire

Co-founded by Sean Soderstrom, Dan Breitbach and Joe Urciuoli, the proptech company sells an AI-powered software platform to help real estate brokerages with their recruiting efforts. Courted identified three main problems with how brokerages have historically recruited agents. The company has expanded to 50 markets in the U.S.

Brokerage 420
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

Brokerage 384
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Now is a great time for brokerage acquisitions: RealTrends Consulting

Housing Wire

In fact, the sweet spot for acquisitions over the next couple of years is going to be the small one-office brokerage firms.” With the headwinds facing the real estate industry, Wright and Murray believe smaller brokerage firms will be looking for a place to land, making acquisitions a possibility for even one-office, 25 agent firms.

Brokerage 438
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Here’s how brokerage valuation works

Housing Wire

Valuation in the residential brokerage industry has some characteristics that are unique when compared to other industries and businesses. First, the business of residential brokerage is highly dependent on the recruiting, retention and production of independent contractor sales agents. approach to value.

Valuation 421
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Side’s Hilary Saunders discusses the evolution of brokerage models

Housing Wire

Photo credit: AJ Canaria Hilary Saunders , the co-founder and chief broker officer at Side , sees the current challenges facing the real estate industry as yet another opportunity for brokerage models to further evolve. “I The brokerage models have to adapt,” Saunders said.

Brokerage 246