Inman

FEBRUARY 15, 2024

DeLeon Realty in Silicon Valley began advertising commissions of 3.5 percent or less for homesellers who choose to work with the firm. The marketing push appeared in the mail and social media this week.

Advertising 184

Advertising Brokerage Realty Marketing 184

Housing Wire

NOVEMBER 16, 2023

The firm’s website advertises that it specializes in personal injury lawsuits. This explains why Michael Ketchmark, the lead attorney for the plaintiffs in the Sitzer/Burnett suit, chose to sue a whole different group of corporate brokerages in the Gibson lawsuit he filed just hours after the Sitzer/Burnett verdict was announced.

Law 423

Law Brokerage Advertising Real Estate 423

Housing Wire

MARCH 15, 2024

With several of the major brokerage houses already having settled, NAR was in the untenable position of fighting to protect a business model that was already compromised by the settlements.” An industry insider at a top brokerage shared a similar sentiment. “We Almost any time in history the U.S.

Agents 443

Agents Brokerage Advertising Real Estate 443

Housing Wire

AUGUST 7, 2023

Things are continuing to heat up in Zillow Group’s legal battle with discount brokerage REX Homes , as the September 18, 2023, trial date looms ever closer. In mid-May 2022, REX ceased its brokerage operations. REX chose to use Zillow’s services to advertise their for-sale properties on Zillow – for free.

Advertising 317

Advertising Law Brokerage Sellers 317

Housing Wire

NOVEMBER 28, 2023

As such, it certainly feels like that pendulum is a labrys slicing through our brokerage firms. For even the most astute operators, it’s been nearly impossible to get out ahead of a decline this sharp, resulting in brokerage profitability taking a huge hit. Retain and develop. Spend less money than you make.

Real Estate 404

Real Estate Brokerage Advertising Housing Market 404

Housing Wire

NOVEMBER 29, 2023

A common thought among brokers revolves around the idea that if your gross commission income or office size is not increasing, you’re not successfully growing your brokerage. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 415

Agents Brokerage Training Real Estate 415

Inman

JANUARY 30, 2024

CEO and new Inman Contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water.

Advertising 126

Advertising Finance Business Lending 126

Housing Wire

AUGUST 17, 2023

Zilly also pointed out the unlike other brokerage, Zillow continued to display REX’s listings. In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022.

Advertising 369

Advertising Legal Brokerage Realtors 369

Housing Wire

AUGUST 8, 2023

However, the company’s real estate brokerage segment’s adjusted EBITDA was $2.5 For the three months that ended June 30, 2023, Douglas Elliman’s real estate brokerage segment reported an average price per transaction of $1.64 The brokerage segment finished the second quarter with $9.9 million in the same period last year.

Brokerage 328

Brokerage Real Estate Advertising Inventory 328

Housing Wire

FEBRUARY 15, 2024

United Wholesale Mortgage (UWM) has accused California-based brokerage and correspondent lender Mortgage Solutions FCS, dba Client Direct Mortgage, of breaching its early payoff (EPO) provision and its owner, Ramon Walker, of trademark infringement. UWM filed a lawsuit in a U.S. district court in Michigan on Wednesday.

Mortgage 311

Mortgage Legal Advertising Loan Officers 311

Housing Wire

JULY 7, 2021

Adwerx is the only digital advertising service designed specifically for leading mortgage lenders to automate compliant, individualized ads for loan officers and branches, and deploy digital marketing at scale to reach prospects directly, build brand awareness, and increase the productivity, recruiting, and retention of loan officers. #1.

Real Estate 284

Real Estate Advertising Loan Officers Design 284

Housing Wire

FEBRUARY 2, 2024

During the firm’s Q2 2022 earnings call , CEO Glenn Kelman said the brokerage was hoping to fully eliminate the refund as early as January 2023. We’ve helped usher in this new era of price transparency by advertising our low listing fee and publishing the buyers’ agent commission on every listing on our website.

Agents 468

Agents Real Estate Buyers Advertising 468

Housing Wire

FEBRUARY 27, 2024

If you’re an agent, team or brokerage looking to keep a pipeline of qualified listing leads coming your way, SmartZip may the solution you need. Smart Targeting: Automated marketing to homeowners, including an eight-week, eight-email drip campaign, targeted online advertising, and direct mail.

Advertising 392

Advertising Tools Real Estate Sellers 392

Housing Wire

SEPTEMBER 28, 2023

In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022. In mid-May 2022, REX ceased its brokerage operations.

Advertising 399

Advertising Legal Law Real Estate 399

Housing Wire

MARCH 25, 2024

From there, the executives went on to address questions of where and how agents could advertise offers of cooperative compensation. A point highlighted for this topic is that a listing agent will be able to show a buyer their listing as long as they are not representing the buyer and not being compensated for brokerage services by the buyer.

Agents 414

Agents Advertising Real Estate Buyers 414

Housing Wire

DECEMBER 16, 2020

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Increase productivity and brand awareness while boosting recruiting and retention efforts for your brokerage. Product Fast Facts: #1. Get More Info.

Loan Officers 251

Loan Officers Mortgage Advertising Real Estate Agent 251

Inman

MAY 18, 2023

The company set the standard for easy digital advertising campaigns for real estate agents and brokerages, using retargeting and fast onboarding to place agents across the internet.

Advertising 132

Advertising Real Estate Agent Brokerage Real Estate 132

Housing Wire

OCTOBER 6, 2020

But the filing also revealed that Opendoor is under investigation by the Federal Trade Commission over its advertising practices. ” On August 28, the iBuyer launched a brokerage. According to the filing, Opendoor in 2019 received a civil investigative demand. “In

Advertising 446

Advertising Brokerage Insurance Government 446

Housing Wire

NOVEMBER 8, 2023

Think carefully about what goals you want to achieve in the coming year, such as prospecting targets, advertising, closings and taking time off. Consider coordinating your objectives with your brokerage so you’re aligned. Create or update your business goals Set some business New Year’s resolutions as the year ends.

Advertising 438

Advertising Insurance Real Estate Agent Business 438

Housing Wire

FEBRUARY 22, 2021

The shake-up follows founder Gary Keller’s announcement in October that he would step down as CEO of the Austin, Texas-headquartered brokerage. How to Diversify Your Brokerage to Weather Economic Hardship. King, who is a former real estate agent, will run the brokerage’s daily operations but must report to Liebert.

Real Estate Agent 403

Real Estate Agent Brokerage Real Estate Advertising 403

Housing Wire

MAY 3, 2021

An Austin, Texas-based residential brokerage, REX filed a lawsuit in March , complaining its listings were unfairly relegated to the “other listings” tab instead of the “agent listings” tab on Zillow’s consumer-facing website, which draws billions of interested buyers and window shoppers each year.

Brokerage 383

Brokerage Agents Advertising Legal 383

Housing Wire

MARCH 20, 2024

Trading volumes in eight residential brokerage or listings companies rocketed up 319% to almost 80 million shares on Friday. The company monetizes its platform’s traffic in a variety of ways, primarily by selling leads, software-as-a-service tools for agents and advertising services.

Investors 424

Investors Agents Real Estate Buyers 424

Inman

APRIL 3, 2024

The federal agency will send checks to 54,689 consumers it says were deceived by advertising and marketing claims made by the iBuyer.

Advertising 139

Advertising Marketing Brokerage 139

Housing Wire

NOVEMBER 1, 2023

While much of the call was given over to discussion of the Sitzer/Burnett suit, to which Zillow is not a party, none of the call featured discussions of the REX Real Estate false advertising lawsuit, in which Zillow, the only defendant, emerged triumphantly less than a month ago.

Real Estate 447

Real Estate Advertising Agents Realtors 447

Inman

OCTOBER 27, 2023

Simply Vegas got into the Halloween spirit with their latest recruitment video, a take on the popular "Saw" horror movie franchise.

Brokerage 187

Brokerage Advertising Real Estate Marketing 187

Housing Wire

JUNE 11, 2021

RealTrends + Tom Ferry The Thousand , is an annual, national awards ranking sponsored by RealTrends — the Trusted Source — and Tom Ferry International coaching, advertised in The Wall Street Journal. We reported that the RealTrends 500 brokerage firms saw their market share grow by 10% in 2020, going from 35% share to 38.5%.

Realty 434

Realty Real Estate Brokerage Agents 434

Housing Wire

APRIL 29, 2022

The deal probably ends a lawsuit that the National Fair Housing Alliance and like-minded groups filed 18 months ago accusing the brokerage and popular real estate listings website of offering services in predominantly white neighborhoods at a “substantially greater rate than it does in communities of color.”

Real Estate 379

Real Estate Agents Brokerage Advertising 379

Housing Wire

MARCH 21, 2024

While the news of the National Association of Realtors’ settlement agreement in the commission lawsuits may have created panic at some brokerages , local Realtor associations and Multiple Listing Services (MLSs) said they were not only anticipating the news but were prepared for it.

Realtors 392

Realtors Agents Real Estate Logistics 392

Housing Wire

MARCH 28, 2022

The two largest home search portals are moving from an advertising model to a referral fee model in which agents pay 30-40% for new business. Is it the leader of an agent team at a virtual brokerage? A solo practitioner at a traditional “indie” brokerage? iBuying has opened up a completely new path for sellers. It’s scattershot.

Realtors 351

Realtors Real Estate Agent Marketing Advertising 351

Housing Wire

OCTOBER 3, 2023

Most brokerage leaders know about the multiple challenges facing the real estate industry, not the least of which are the major class-action lawsuits. Those details are clearly established in the listing agreement between your brokerage and the seller. Read your brokerage ‘s listing agreement.

Agents 396

Agents Buyers Training Law 396

Housing Wire

JULY 17, 2023

For example, Redfin , a real estate brokerage firm, adopts VR to offer virtual walkthroughs of properties with QR codes. Immersive VR advertising VR can create interactive advertisements that enable clients to virtually “step inside” properties.

Real Estate 287

Real Estate Technology Business Real Estate Agent 287

Housing Wire

OCTOBER 18, 2021

Can independent real estate brokerages outperform iBuyers? million in second quarter net income thanks to the profitability of Premier Agent, the company’s longstanding program where real estate agents pay monthly fees to advertise themselves as buyer’s agents on Zillow’s website. Overall, Zillow reported $9.6

Renovations 383

Renovations Real Estate Construction Contracts 383

Housing Wire

MARCH 22, 2024

Then, drive traffic to your home valuation page using social media or targeted advertising. They let you pay to “own “ your zip code at their home valuation page, homevalues.com, and do all the advertising work for you. Top tool: Market Leader Tools like Market Leader make driving sellers to home valuation pages easy.

Real Estate 398

Real Estate Sellers Real Estate Agent Tools 398

Housing Wire

AUGUST 5, 2020

For example, about two weeks ago, Quicken Loans advertised a “limited-time” rate of 1.99% on 15-year mortgages. Goldman also points out that lenders offer certain brokerages preferred pricing, so not every broker may be able to provide their customers with such a low rate. Others just wanted more details.

Mortgage 523

Mortgage Loan Officers Lending Advertising 523

Housing Wire

MARCH 25, 2021

It also launched two new platforms , Success Assurance and Marketing Central self-service advertising, in 2019. “By using Brokermint, leading real estate brokerages, teams, and agents can simplify complex back office tasks, efficiently close transactions, and focus on driving growth,” said Grier Allen, Boomtown CEO.

Advertising 210

Advertising Brokerage Clients Technology 210

Housing Wire

JANUARY 27, 2021

For the well-prepared real estate brokerages, this holds a promising future. The fusion of technology, quick sales and incredible demand from the public have created a tsunami of discount-based brokerages trying to fill that public demand. The recent success has allowed the brokerage to expand to multiple states around the country. .

Real Estate 329

Real Estate Agents Brokerage Design 329

Housing Wire

OCTOBER 25, 2023

Based on this testimony, Ketchmark said that part of the conspiracy is that the brokerage defendants have an economic incentive to enforce this rule so they make money on the buy side of real estate transactions. It’s in the best interest of the seller to have as many buyers as possible.”

Sellers 411

Sellers Realtors Agents Buyers 411