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National columnist examines CFPB reverse mortgage advertising data

Housing Wire

A national syndicated columnist has taken a closer look at the reverse mortgage product category after reviewing data from the Consumer Financial Protection Bureau (CFPB) about the industry’s advertising practices , and she says that the product can have utility for older Americans as long as a prospective borrower properly understands it.

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Zillow victorious in false advertising suit with discount brokerage

Housing Wire

The jury found that REX did not prove Zillow used false advertising it its decision to put non-MLS listings on a different section of the website and that Zillow proved its defense on REX’s second claim that Zillow acted deceptively and unfairly. In mid-May 2022, REX ceased its brokerage operations.

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Rocket Mortgage strikes big advertising deal with Realtor.com

Housing Wire

Realtor.com and Rocket Mortgage , two of the biggest companies in the digital real estate space, have formed a key advertising partnership that their competitors are sure to notice. ” Neither Rocket nor Realtor.com disclosed how much money the advertising program was worth, but both noted they had a lengthy business relationship.

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Judge in Zillow suit allows REX’s false advertising claims to stand

Housing Wire

A federal court judge concluded on Friday that in regard to REX’s false advertising claims against Zillow, the firm has proven “falsity.” Just days after awarding Zillow and National Association of Realtors (NAR) a major victory in their legal battle against REX Real Estate , the court made it clear that Zillow’s fight is far from over.

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Your business shouldn’t advertise for Memorial Day. Here’s why

Inman

Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn't appropriate over May's annual three-day weekend.

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Opinion: CRA for IMBs won’t work as advertised

Housing Wire

The post Opinion: CRA for IMBs won’t work as advertised appeared first on HousingWire. To contact the author of this story: Craig Thomas at communitylender.org. To contact the editor responsible for this story: Sarah Wheeler at swheeler@housingwire.com.

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Bright MLS teams up with Collabra Technology

Housing Wire

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.