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NAR: 31% of Realtors say they feel unsafe at open houses

Housing Wire

As September is Realtor Safety Month, the National Association of Realtors has released its 2020 Member Safety Report. According to the report, 31% of Realtors said they feel unsafe during an open house or showings, and 27% said they feel unsafe when meeting a new client for the first time at a scheduled location or property.

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How 2020 raised the stakes for the mortgage industry

Housing Wire

Prior to 2020, the mantra around the mortgage industry going back to 2016 was that launching a new “digital experience” was the equivalent to table stakes in poker. Open houses need to be conducted virtually, and applications, processing, underwriting and closings all require a work-from-home workforce to get the job done.

Mortgage 395
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Study: Real estate firms thrive on repeat and referral business

Housing Wire

Referrals from past and repeat customers still generated the greatest number of inquiries for real estate firms in 2020 with 30% of brokerage business coming from this source, the same amount as in 2018, when the survey was last completed. In 2018, 1% of surveyed brokerages said their business came from open houses.

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Why there are so few real estate agents of color

Housing Wire

Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. million members in 2020 identified as Black, despite respondents having the option of identifying with more than one race. population that is 13% Black, 18% Hispanic and 6% Asian, according to the Census Bureau’s 2020 numbers.

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14 real estate trends Gen Z buyers are looking for

Housing Wire

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. In addition to high interest rates, low housing stock means homes are still expensive.

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3 mortgage industry trends that will define the rest of 2021

Housing Wire

But there are definitely a few main things to looks out for — many of which are carrying over from a turbulent 2020 and early 2021 — when it comes to the upcoming landscape for the rest of 2021: Lack of inventory Fluctuating interest rates Increased adoption of technology. Inventory issues.

Mortgage 506
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As the market shifts to purchase, LOs get creative

Housing Wire

With the market shift, LOs whose businesses were mainly driven by refinances in 2020 and 2021, must quickly shift gears and figure out ways to bring in purchase leads. A sales manager, who requested anonymity, said that he helps newbie LOs by reviewing their strategies to pull in business at open houses.

Marketing 393