3 Ways Digital Data Capture Can Support Your PropTech Initiatives

Utilize new, innovative technology to bolster your real estate initiatives and workflows

Digital transformation has become more prevalent than ever before. Many industries have been forced to make technological advancements to keep pace with the rapid pace of modernization – one of which being the real estate industry. PropTech (Property Technology) has become the new industry buzzword that has highlighted innovative solutions and technology to further advance and modernize the way you research, rent, buy, sell, and manage properties.

For too long, the real estate industry has battled with manual, tedious paper and payment processes, communication barriers, low visibility, and much more. Digital data capture can further enhance your business by accelerating daily processes, relieving productivity bottlenecks, and streamlining common tasks. This is made possible by improved workflow management, access to data in real-time, and streamlining recurring tasks via features like Dynamic Field Properties

The GoFormz platform provides PropTech teams with a highly professional, modern way of communicating effectively and efficiently. Check out these three ways digital data capture can support your PropTech initiatives:

Automatically route captured data to connected platforms and systems
By transforming traditional paper documents into digital forms, your captured data can be directly integrated with your other business applications, accelerating daily processes, reducing administrative burdens, and significantly enhancing your operation’s workflow management. By integrating GoFormz with other platforms like Google Drive, Microsoft 365, Box, Salesforce, and more, your workflow will be automated from start to finish – eliminating rekeying, opportunities for missing data, and providing access to information in real-time.

For example, a property manager can send a pre-populated lease agreement to a tenant to fill out and complete. Once the tenant has completed their portion of the lease, it can be automatically transferred back to the property manager to review and approve. The property manager can proceed to send the signed lease to the owner if they hadn’t signed the lease already, or it can be instantly routed to a connected business platform such as:

  • Google Drive – Final documents can be instantly stored within corresponding Google Drive folders. Additionally, data captured within the form can also be used to update Google Sheets and connected dashboards, to further streamline digital data capture and eliminate rekeying information. 

  • Microsoft Office 365 – Users can dynamically route completed digital forms and images to corresponding OneDrive folders. Data can even be used to instantly update and add to Excel spreadsheets or applied to Power BI reports – providing instantaneous visibility into captured data. 

  • Box – Forms can be stored in corresponding project folders, streamlining record-keeping and reducing administrative overhead.

  • Salesforce – Forms can be stored within corresponding Salesforce records – providing users the ability to augment Salesforce reports with collected data from forms. Additionally, you can even generate and pre-fill digital forms with Salesforce data.

Automatically route completed forms to tenants, owners, and property managers simultaneously
Once forms are completed, they can be instantly routed to specific colleagues or collective user Groups, as well as third-party contacts (like tenants, new homeowners, property managers, property owners, and more) through Automated Workflows. This functionality allows users to increase productivity, streamline communication, accelerate processing, and most importantly route forms and data to third applications. 

For example, a submitted rental lease agreement can be instantly routed to members of the property management team, the owner, all the tenants, and submitted to an integrated business application. Additionally, forms can be routed to specific email addresses captured within the form, eliminating the need for manual deliveries. This automation allows for PropTech teams to easily accelerate the processing of completed documents to multiple recipients simultaneously.

Leverage Dynamic Field Properties to ensure data accuracy 
Dynamic Field Properties are simple to set up, making it easy to improve your mobile form experience by modifying and manipulating the look and behavior of form fields. To ensure data integrity and accuracy, Dynamic Field Properties used in conjunction with Required fields guarantee form users are completely entering all necessary data prior to submitting forms. This functionality eliminates costly data entry correction delays and removes opportunities for missing data. Additionally, by altering the visibility of certain fields, admins eliminate confusion and decrease redundancies by only showing fields relevant to specific users. For example, a buyer completing a purchase agreement form might not need to complete fields specific to the seller. Therefore, by showing the buyer relevant fields, property managers (admins) can eliminate unnecessary confusion and potentially even incorrect data.


By leveraging digital forms, PropTech teams can capture better, accurate data, all while streamlining and expediting processes. To learn more about how PropTech teams are utilizing digital forms to capture better data, check out how PropTech teams can benefit from digital and online forms, or check out these five features to include in your PropTech forms.