Inman

MAY 26, 2023

Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn't appropriate over May's annual three-day weekend.

Advertising 155

Advertising Business Real Estate Agent Real Estate 155

Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.

Technology 441

Technology Advertising Tools Agents 441

Inman

APRIL 23, 2024

Adwerx's new product involves customers being able to showcase their brands, messages and services on alternative public digital displays, such as retail map kiosks, bus stop screens, office building information panels, digital billboards and anywhere else that a consumer looks for information.

Advertising 89

Advertising Retail Technology Marketing 89

Housing Wire

APRIL 10, 2024

Ranson and Ziomecki also made an appearance at the 2019 National Reverse Mortgage Lenders Association (NRMLA) Annual Meeting and Expo held in Nashville, sharing its approach to reverse mortgage advertising with their American counterparts. for a campaign designed to inform people about bad actors targeting seniors.

Advertising 432

Advertising Mortgage Design Marketing 432

Inman

SEPTEMBER 14, 2023

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals.

Advertising 192

Advertising Real Estate Design Investors 192

Housing Wire

FEBRUARY 6, 2024

REX Real Estate is back again trying to get a new trial in its false advertising lawsuit against Zillow. In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022.

Advertising 421

Advertising Real Estate Brokerage Agents 421

Inman

JANUARY 30, 2024

CEO and new Inman Contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water.

Advertising 132

Advertising Finance Business Lending 132

Housing Wire

FEBRUARY 27, 2023

The CFPB issued the initial agency order against RMK for, among other things, sending advertisements to military families that led the recipients to believe the company was affiliated with the U.S. government. The CFPB ordered RMF at that time to end its illegal and deceptive practices and pay a civil penalty of $250,000.

Lending 384

Lending Advertising Mortgage Law 384

Housing Wire

SEPTEMBER 4, 2020

The Consumer Financial Protection Bureau issued a consent order against mortgage broker and lender Accelerate Mortgage on Wednesday following recent investigations of mortgage companies that use deceptive mailers to advertise loans guaranteed by the United States Department of Veterans Affairs. August 26, the CFPB settled with PHLoans , Inc.,

Advertising 457

Advertising Lending Mortgage Government 457

Housing Wire

APRIL 19, 2023

A drop in mortgage comparison sites To confirm why the cost of Google Ads is cheaper, he looked at the number of mortgage comparison sites that advertised before the CFPB advisory and after — June 1-30, 2022 compared to February 7-March 8, 2023. He wanted to prove the link to the CFPB ruling. “I What does this mean for lenders?

Advertising 369

Advertising Loan Officers Mortgage Marketing 369

Housing Wire

DECEMBER 15, 2023

Looking forward to 2024, HousingWire has relaunched its podcast advertising platform and product suite, offering marketers a prime opportunity to connect with the highly engaged audience of mortgage and real estate professionals.

Business 431

Business Advertising Real Estate Law 431

Housing Wire

MARCH 29, 2024

The plaintiff also claimed that the agents and brokers he worked with falsely advertised that they would represent him for free as a buyer. The reality is, of course, that buyer brokers, just like the mortgage brokers, lawyers, home inspectors, were all paid by the Plaintiffs on the day of closing,” the complaint states. “Yet

Advertising 441

Advertising Real Estate Realtors Buyers 441

Housing Wire

JUNE 7, 2023

In addition to advertising on websites or co-marketing with other real estate service providers, compliance experts also noted that industry professionals should also be aware of their social media behavior. Social media is also advertising and marketing, it is just a different platform, but it falls into the digital realm,” Ryan said.

Advertising 370

Advertising Real Estate Agent Real Estate Law 370

Housing Wire

FEBRUARY 15, 2024

As Opendoor looks to regain ground in 2024, Wheeler said the firm is planning to increase its advertising spread and is working to widen its customer acquisition funnel. Despite these reductions, we’ve maintained our agent awareness, which is a testament to the effectiveness and efficiency of our creative advertising efforts.”

Business 420

Business Advertising Inventory Contracts 420

Real Quantum

OCTOBER 28, 2020

Improving Your Commercial Appraisal Advertising. N o matter how niche your business is, advertising is key to growing your operations and ensuring that sales are constantly coming in. In particular, commercial appraisers who invest in advertising can end up landing more business projects. Leverage digital ads. Patience is key.

Advertising 53

Advertising Appraisal Business Investing 53

Housing Wire

AUGUST 7, 2023

In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022. However, Zilly felt that Zillow had not demonstrated that REX is unable to satisfy the test for commercial advertising or promotion.

Advertising 369

Advertising Law Brokerage Sellers 369

Housing Wire

SEPTEMBER 1, 2020

The Consumer Financial Protection Bureau issued a consent order against two companies on Tuesday following recent investigations of mortgage companies that use deceptive mailers to advertise loans guaranteed by the United States Department of Veterans Affairs. Those investigations have resulted in actions against six companies this summer.

Advertising 485

Advertising Mortgage Lending 485

Housing Wire

SEPTEMBER 27, 2023

The DOJ alleges that the bank also failed to train and incentivize its staff to market and advertise its mortgage services to compensate for its lack of presence in these areas. It will also spend $1 million in partnerships and $1 million in advertising. The settlement does not include any civil monetary penalties.

Advertising 432

Advertising Loan Officers Lending Training 432

Housing Wire

APRIL 23, 2024

Their impact extends beyond traditional advertising and promotion; marketing professionals are catalysts for change, driving digital transformation, fostering customer-centric experiences, and leveraging data-driven insights to inform strategic decision-making.

Marketing 383

Marketing Project Management Advertising Real Estate 383

Real Estate News

SEPTEMBER 12, 2023

The MLS's 100,000+ subscribers will gain access to integrated advertising and social media tools to boost their online presence.

Advertising 265

Advertising Tools Marketing 265

Inman

FEBRUARY 8, 2024

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the "biggest marketing campaign in real estate history."

Advertising 197

Advertising Marketing Real Estate Technology 197

Inman

FEBRUARY 6, 2024

In three star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a "revolutionized" shopping experience ahead of Super Bowl Sunday.

Advertising 190

Advertising Technology Marketing 190

Housing Wire

MARCH 19, 2024

It can be used as a channel for mortgage holders to seek assistance in times of distress, or as a platform for lenders to advertise opportunities for equity-based loans or refinancing. “At

Technology 421

Technology Mortgage Advertising Modernization 421

Inman

FEBRUARY 15, 2024

DeLeon Realty in Silicon Valley began advertising commissions of 3.5 percent or less for homesellers who choose to work with the firm. The marketing push appeared in the mail and social media this week.

Advertising 190

Advertising Brokerage Realty Marketing 190

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The portal wars are heating up.

Marketing 450

Marketing Advertising Real Estate Real Estate Agent 450

The Appraiser Coach

FEBRUARY 21, 2023

It was advertised as a. I’ve recently been looking into real estate as an investor, and I found a rental property relatively close to my home that looked pretty promising. Read More

Advertising 195

Advertising Real Estate Investors Inspection 195

Housing Wire

APRIL 23, 2024

During CoStar’s earnings call on Tuesday, Florance insisted that consumers and advertisers prefer a real estate portal with digital twins. “We Through the terms of the deal, stockholders will get $2.75 per share in cash and $2.75 in shares of CoStar Group.

Real Estate 402

Real Estate Advertising Legal Brokerage 402

Housing Wire

AUGUST 30, 2023

million suit for breaching advertising placement agreements with digital and print publisher Meredith Operations Corporation. Digital mortgage lender Better Home & Finance faces a $1.86

Advertising 397

Advertising Finance Contracts Mortgage 397

Housing Wire

FEBRUARY 7, 2024

I do a radio show and I advertise on an oldies station, and [that’s even after] scaling back a little bit.” That makes it much more palatable, because it’s not a cheap form of advertising.” My biggest source of leads and closed loans last year — and so far this year — has been radio,” Simmons said in an interview this week. “I

Mortgage 410

Mortgage Advertising Clients Design 410

Inman

APRIL 3, 2024

The federal agency will send checks to 54,689 consumers it says were deceived by advertising and marketing claims made by the iBuyer.

Advertising 144

Advertising Marketing Brokerage 144

Housing Wire

SEPTEMBER 14, 2023

Listings + advertising With our new partnership with CoreLogic , we’ve brought together the legendary listing management solution Matrix, trusted by over a million agents for over 4 million home transactions per year with the intelligent digital advertising power of Boost, which garners over a million impressions for real estate ads every day.

Marketing 421

Marketing Advertising Real Estate Agents 421

Housing Wire

MARCH 25, 2024

From there, the executives went on to address questions of where and how agents could advertise offers of cooperative compensation. “There is simply a new NAR rule that applies to all NAR member and NAR MLSs that does not allow cooperative compensation to be offered on the MLS.”

Agents 441

Agents Advertising Real Estate Buyers 441

Inman

NOVEMBER 21, 2023

A listing posted to Facebook seeks an "easy going female" roommate and advertises half of a queen-size bed in a Toronto condo for $900 CAD per month.

Advertising 172

Advertising 172

Housing Wire

FEBRUARY 1, 2021

This is the fourth year the lender has advertised in the Super Bowl. Apart from the advertisements, Rocket is also the official mortgage partner of the NFL and is running another sweepstakes this year. Rocket’s Michigan rival United Wholesale Mortgage is also advertising again on the Super Bowl.

Advertising 421

Advertising Mortgage Retail Business 421

Housing Wire

APRIL 16, 2024

Woods also cited a 2023 CFPB report that said a majority of reverse mortgage direct-mail advertising is sent to “more financially vulnerable consumers, those of low or moderate income.”

Mortgage 432

Mortgage Advertising Tools Marketing 432

Inman

NOVEMBER 20, 2023

Thirty percent of rentals advertised on Zillow in October offered concessions of some sort, such as free parking or free months of rent.

Inventory 176

Inventory Advertising Marketing 176

Housing Wire

JANUARY 10, 2024

HomeEquity Bank’s reverse mortgage advertising has previously gotten the attention of the American reverse mortgage industry. “The conversation is helping us understand and reach more people, and helping Canadians make the best possible choices for themselves.” industry practitioners at an industry event in late 2019.

Mortgage 421

Mortgage Advertising Marketing Home Value 421